# Website Specification

## Brand

The website should present The Little Green Cart as a warm, local, premium community gardening brand.

It is not just a plant sales site. It combines:

- locally grown plants
- community kindness
- dementia research fundraising
- Willow the Golden Gardener
- practical growing advice

## Approved style

- cream parchment background
- deep green typography
- dementia purple accents
- botanical / watercolour feel
- serif headings
- clean body text
- rounded cards
- gentle country garden photography

## Site structure

### Home

Hero:
- Small Plants. Big Impact.
- Growing kindness in our community.
- Willow / plant imagery.
- CTAs: Browse Plants, Meet Willow.

### Plants

Categories:
- Vegetable plants
- Herbs
- Flowers & patio plants
- Free Plant Friday / Willow's Weekly Special

### Willow

Content:
- Meet Willow the Golden Gardener
- Willow's Garden Tips
- Willow's Weekly Special
- Willow's Paw of Approval

### Growing Guides

Content:
- seasonal planting calendars
- tomato growing tips
- herb growing tips
- watering, feeding, potting and problem-solving

### Growing Pains

Content:
- common problems
- simple fixes
- pests and diseases
- "ask Willow" style tips

### Community

Content:
- meet the growers/supporters
- local supporters
- businesses and helpers
- community stories

### About

Content:
- The story of The Little Green Cart
- Steve, Yvonne and Willow
- 1 Scotter Road
- why dementia research matters

### Contact

Content:
- address
- Facebook
- collection details
- future website/domain link

## Required enhancements already agreed

- meet the growers/supporters storytelling section
- downloadable seasonal planting calendars
- reusable social templates
- QR-linked printable signage
- maintenance checklist
- seasonal homepage banner rotations
- branded thank-you cards
- donation acknowledgement templates
- archive/gallery section